Your business name plays a huge role in almost every aspect of your business,so you better pick a good one. Make sure to think through all the potential implications as you explore your option and narrow it down to one.
Once you have chosen your name, you need to check if it’s trademarked or currently in use. Then, you will need to register it. A sole proprietor must register their business name with either their state or county clerk. Corporations, LLC’s, or limited partnerships typically register their business name when the formation paperwork is filed.
Don’t forget to register your domain name once you’ve selected your business name.
Here are 12 tips for naming your business:
- Avoid hard to spell names
- Don’t pick a name that could be limiting as your business grows
- Conduct a thorough Internet search
- Get the .com domain name
- Use a name that conveys some meaning to you or your business
- Conduct a trademark search
- Conduct a Secretary of State search
- Asses if the name is catchy
- Get feedback on the name
- Make sure the name sounds good when said aloud
- Use resources available for brainstorming names
- Make sure you are personally happy with that name
Sources: https://www.forbes.com/sites/allbusiness/2016/10/23/12-tips-for-naming-your-startup-business/#6f00d27c904e and https://www.thebalancesmb.com/starting-a-small-business-4161641
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