Monthly Archives: April 2021

Exercise chapter 9. I am a content creator for the Nutella Café in Chicago. 1. Key steps to content audit: As identified in our text, Social Media for Strategic Communication, by Freberg. Identify all platforms and gather relevant content and metrics on each platform. Identify whether each piece of content was paid, earned, shared, orContinue reading “Exercise 3 Chapter 9”

3. You are programming content to put forth in your content calendar, but you see a trending topic arising in your community. Participating in this trend would be appropriate for you to jump into the conversation. What steps would you want to take before participating in the conversation? Well as a Gen-zer, I can attestContinue reading “Exercise 2 Chapter 7”

Find an example of a brand or nonprofit of your choice. Evaluate the vanity metrics on its social media sites (Facebook, Instagram, Twitter, and YouTube) and discuss three ways the brand could improve these metrics. Suggest one advanced metric, channel metric, and behavioral metric it would want to track for each platform. I chose theContinue reading “Exercise Chapter 5”