3. You are programming content to put forth in your content calendar, but you see a trending topic arising in your community. Participating in this trend would be appropriate for you to jump into the conversation. What steps would you want to take before participating in the conversation?
Well as a Gen-zer, I can attest to the importance of participating in trends on popular social medias. Trends can come at inconvenient times too, especially when their relevant to your goals, and you’re already planning things to post with a campaign, but the importance comes from gaining a larger audience in your community. The steps I believe in this situation you should take is to identify how new the trend is, and try to find those trends to join early on because you’re exposure will be higher. With this information be sure that the trend aligns with your brands mission and voice, as long as that it is appropriate you should execute along the lines of your brand. Apply the trend to what specifically would work for you. In the book it says, don’t force a certain writing style, don’t try to copy others so much as to do the same thing, but to be inspired by it and turn it into your own thing. People live for unique takes on things, so I say run with the trend, just do it for your brand not just to participate in the trend. Lastly, I would say before participating in the trend, do your research, make sure that here aren’t hidden messages behind things that could harm your brand. The worst thing you can do is be uneducated in social media, cancel culture is so bad, but it happens, and this is one way you can actively prevent it, research.
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