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Exercise chapter 9. I am a content creator for the Nutella Café in Chicago. 1. Key steps to content audit: As identified in our text, Social Media for Strategic Communication, by Freberg. Identify all platforms and gather relevant content and metrics on each platform. Identify whether each piece of content was paid, earned, shared, orContinue reading “Exercise 3 Chapter 9”

3. You are programming content to put forth in your content calendar, but you see a trending topic arising in your community. Participating in this trend would be appropriate for you to jump into the conversation. What steps would you want to take before participating in the conversation? Well as a Gen-zer, I can attestContinue reading “Exercise 2 Chapter 7”

Find an example of a brand or nonprofit of your choice. Evaluate the vanity metrics on its social media sites (Facebook, Instagram, Twitter, and YouTube) and discuss three ways the brand could improve these metrics. Suggest one advanced metric, channel metric, and behavioral metric it would want to track for each platform. I chose theContinue reading “Exercise Chapter 5”

Licenses & Permits: Paperwork is definitely a not so fun part of the process when you start your own business. There are a variety of small business licenses and permits that may apply to your situation, depending on the kind of business you are starting and where you’re located. You will need to research whatContinue reading “Get Licenses and Permits/Choose your Accounting System”

Your business name plays a huge role in almost every aspect of your business,so you better pick a good one. Make sure to think through all the potential implications as you explore your option and narrow it down to one. Once you have chosen your name, you need to check if it’s trademarked or currentlyContinue reading “Pick and Register Your Business Name”

A small business can be a number of structures like a sole proprietorship, a limited liability company (LLC) or a corporation. The entity that you choose will impact things like your business name, your liability, and how you file your taxes. After choosing your initial business structure, and after you reevaluate you can change yourContinue reading “Choose a Business Structure”

Starting a small business doesn’t mean you have to have a lot of money, but any business (mostly) will involve some kind of initial investment as well as the ability to cover ongoing expenses before you are turning a profit. Put together a spreadsheet that estimates the one-time startup costs for your business. This mayContinue reading “Plan Your Finances”

A business plan is a critical part of starting a business. It will help guide your business from the start-up phase through establishment and eventually business growth. The good news is that there are different types of business plans for different types of businesses. If you intend to seek financial support from an investor orContinue reading “Making a Plan”

If you are thinking about starting a business, its likely you have already identified a business idea, so its time to make it a reality. First, to evaluate your business idea before taking the plunge you need to look at a few things. Who is going to be your target market? When looking to identifyContinue reading “Research & Evaluate”